It was easy. Each card revealed a potential prize whenever the U.S. team won a medal: a Big Mac for a gold, fries for a silver, and a Coke for a bronze. Then a twist came with a Soviet-led boycott.
McDonald's 1984 Olympics Scratch-Off Marketing Campaign
McDonald's 1984 Olympics Scratch-Off…
McDonald's 1984 Olympics Scratch-Off Marketing Campaign
It was easy. Each card revealed a potential prize whenever the U.S. team won a medal: a Big Mac for a gold, fries for a silver, and a Coke for a bronze. Then a twist came with a Soviet-led boycott.